Laura
Boman
Determine that the thing can and shall be done, and then we shall find the way.
— Abraham Lincoln
PROFESSIONAL
AFFILIATIONS
Association for Consumer Research
American Marketing Association
Society for Marketing Advances
Society of Judgment and Decision Making
Academy of Marketing Science
RESEARCH INTERESTS
Prosocial Behaviors
Visual Messaging Cues
Political Ideology
ABOUT ME
I am an Assistant Professor of Marketing at Kennesaw State University. My research broadly centers on increasing donations to charitable organizations and how marketing managers can effectively use visual cues in social media messaging. My background in journalism provided me with a desire to understand the influence of marketing strategies on the success of nonprofits and businesses alike. Conducting marketing research has furnished an outlet to explore that curiosity with a scientific and structured approach.
After completing a two-essay dissertation, I received my PhD in Business Administration (Marketing) in August 2020. I also received an MBA from Florida Gulf Coast University (2011) and a BA in journalism from Auburn University (2004).