Laura
Boman
Determine that the thing can and shall be done, and then we shall find the way.
— Abraham Lincoln
PROFESSIONAL
AFFILIATIONS
Association for Consumer Research
American Marketing Association
Society for Marketing Advances
Society of Judgment and Decision Making
Academy of Marketing Science
RESEARCH INTERESTS
Prosocial and Sharing Behaviors
Visual Messaging Cues
ABOUT ME
I am an Assistant Professor of Marketing at Kennesaw State University. My research broadly centers on donor behavior and how marketing managers can effectively use visual cues to influence behaviors. My background in journalism provided me with a desire to understand the influence of marketing strategies on the success of nonprofits and businesses alike. Conducting marketing research has furnished an outlet to explore that curiosity with a structured scientific approach.
Some of my latest work has been published in the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Service Research.