References

DR. YAEL ZEMACK-RUGAR
Associate PROFESSOR OF MARKETING
UNIVERSITY OF CENTRAL FLORIDA
COLLEGE OF BUSINESS
PHONE: 407-823-2612
EMAIL: YAEL@UCF.EDU

DR. David Luna
PROFESSOR OF MARKETINg
COLLEGE OF BUSINESS
UNIVERSITY OF CENTRAL FLORIDA
PHONE: 407-823-2682
EMAIL: Dluna@UCF.EDU

DR. XIN HE
ASSOCIATE PROFESSOR OF MARKETING
UNIVERSITY OF CENTRAL FLORIDA
COLLEGE OF BUSINESS
PHONE: 407-823-1329
EMAIL: XIN.HE@UCF.EDU

DR. Jonathan hasford
associate PROFESSOR OF MARKETING
Haslam college of business
UNIVERSITY OF tennessee knoxville
PHONE: 270-320-0681
EMAIL: jhasford@utk.edu

DR. RONALD MICHAELS
PROFESSOR emeritus OF MARKETING
UNIVERSITY OF CENTRAL FLORIDA
COLLEGE OF BUSINESS
PHONE: 407-222-6369
EMAIL: RMICHAELS@UCF.EDU