References

DR. YAEL ZEMACK-RUGAR

ASSISTANT PROFESSOR OF MARKETING
UNIVERSITY OF CENTRAL FLORIDA
COLLEGE OF BUSINESS
PHONE: 407-823-2612
EMAIL: YAEL@UCF.EDU

DR. XIN HE

ASSOCIATE PROFESSOR OF MARKETING
UNIVERSITY OF CENTRAL FLORIDA
COLLEGE OF BUSINESS
PHONE: 407-823-1329
EMAIL: XIN.HE@UCF.EDU

DR. RONALD MICHAELS

PROFESSOR OF MARKETING
UNIVERSITY OF CENTRAL FLORIDA
COLLEGE OF BUSINESS
PHONE: 407-823-2941
EMAIL: RMICHAELS@UCF.EDU